2020 has been an unconventional year for the ATX real estate market, and the nationwide real estate market as a whole, because even though the country is in a pandemic, people are still continuing to buy and sell houses.
The big question is how do you start the process of start the process of selling your house when Coronavirus is still persisting and some businesses are getting locked down again?
In this article I will provide you with several tips that you can use for selling your home during the Coronavirus pandemic.
1. Hire A Real Estate Professional
If you’re a frequent reader of our blogs or News & Insights, you’re probably thinking this bit of advice sounds like a broken record. But it’s for good reason. You should always consult a real estate professional when buying or selling a home, regardless of a sweeping global pandemic. For most people, their home is their largest single asset and a real estate professional can act as your sage guide through the ups and downs, and often emotional, sale process. A seller’s agent can help stage the home or suggest how to declutter, take listing photos, provide marketing materials, organize showings and open houses (video or live), prepare documents for closing, etc. Additionally, they have their ears close to the ground and will be able to give you realistic expectations for selling your home during these highly unusual times. Follow this bit of advice and you’re already off to a great start.
2. Consult Your Real Estate Professional About A Virtual Tour
Technically, this is more step 1.5, but bear with me. If you followed step one, the next step is to ask your agent about their marketing strategy — you want someone who has adapted their business to meet how the industry has changed. Are they using video or virtual tours? How are they producing the listing photos, handling showings, etc?
Many agents are now offering virtual open houses and tours, and are moving much of the offer process online. This means you can get eyes on your home without having to open your door to strangers. Depending on time, budget, and location you can choose from several options: a simple video your agent takes while performing a walkthrough, 1-on-1 virtual tours with potential buyers, and even 3D renderings of your home.
3. Turn Quarantine Time into DIY Time
Instead of having Netflix ask if you’re still there for the fourth time in a day, use all this time at home to your advantage and tackle some home DIY projects that will give your home the glow-up it deserves.
No need to go overboard, a little spackle and paint will go a long way toward refreshing old doors, walls, and trim that are showing a little wear and tear. Additionally, this is a great time to take care of those pesky maintenance tasks you’ve been neglecting such as cleaning your gutters and washing those hard to reach windows. We offer a full list of things to tackle while you’ve got some extra quarantine time on your hands and much more on our home improvement page.
4. Make a Great First Impression
Anytime you’re selling a home you need to make sure your home has a well maintained exterior — a freshly mowed lawn, a yard free of dead tree limbs, an organized porch free of clutter, etc. While this should always be your goal while selling a home, it’s especially important right now during these coronavirus stricken times because the exterior is the only part of the home a potential buyer can see in person if they drive by. However, they may lose interest in the property if they don’t see what they like on the outside.
While most of the home-selling journey has gone digital, that’s not going to stop potential buyers from doing a drive by and checking the place out from the road. First impressions count, so make sure your home has its best foot forward.
5. Spread The Word With Social Media
Ahhh social media. The “tool” that once offered endless scrolling of memes and cat videos has now become an integral part of keeping in touch with friends, family, and loved ones during these times of quarantine.
Leveraging your “friends” online can help spread the word that you’re selling your home and could lead to finding an interested buyer. Now’s the time to post those fabulous photos of your home and the best part is, it’s free! This last step is simple yet effective in increasing attention for your listing. And you never know if one of your friends is looking or knows someone who is. Just make sure to go easy with the filters. No need to “facetune” your master bath.
Source – Realtor.com
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